"At Fruitprint, we believe in the concept of full transparency throughout the supply chain. We are a commercial service provider for both the grower and the end customer. Our goal is to connect the grower directly with the supermarket or distributor. We want to help the grower to increase its market and sales opportunities. And we want to offer the supermarket the opportunity to build up a direct relationship with the grower. We aim for the shortest possible supply chain, preferably directly from the grower to the supermarket or distributor.
If this is not possible for logistical or volume reasons, we will make the full costs throughout the chain transparent for all stakeholders. Price agreements are only made in consultation with the grower. Interesting for supermarkets and distributors, because they have a single point of contact in the same time zone. And good for the grower, who can concentrate on what they are good at: growing fruit! Without losing commercial control and having the opportunity to increase visibility in the European market!"
- Pieter de Keijzer